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Lewisville, TX-based Organizer’s Depot is a discount superstore with over 9,000 items for storage in the home and office. The store was called Dana’s Containers from 1986 until Jul 1994. It is owned and operated by Dana and Bob Furner and moved to a larger location in 1994. Prices are low because Organizer’s Depot purchases its inventory from a national buying group. It is able to keeps its prices lower than its competition.
Organizer’s Depot is not your typical storage stop; it’s a discount superstore with a warehouse-style format, offering everything for the home owner from organizers to hardware.
Owners Bob and Dana Furner are taking a different approach from other specialty retailers in the storage and organization category, and it appears to be paying off as witness the continued growth of their eight-year-old business.
Started as an outlet for containers, the Furners changed the name from Dana’s Containers in July and tripled their space with the relocation to a newly built store in Lakepointe Center here.
“When we opened Dana’s Containers we carried a limited selection of household storage and container items,” Bob Furner explained. “Over the years, we expanded our mix and now offer almost anything our customers need for storage and office organization.”
The grand opening of Organizer’s Depot, which relocated in the same shopping plaza, was celebrated last month as The Container Store opened its newest store in Maryland (Related story on page 78).
Though the couple only has a single location, Bob Furner isn’t afraid of taking on mass merchants and home centers. “Bob wants to be Wal-Mart,” said Brooks Bishop a representative for storage resources Lee/Rowan, Whitmor, Sterilite and Polder.
“He [Bob Furner] looks at volume, not necessarily gross margins,” Bishop said. “That’s why he’s able to compete using manufacturers that have a strong presence across all categories. And he’s been very successful at it.”
Organizer’s Depot has been able to keep prices down by virtue of having joined a nationaL buying group several years ago, Bob Furner said. “Our everyday low prices keep customers coming back,” he boasts. “We consistentLy underprice the competition.”
The low-pricing strategy has paid off for the manufacturers as well. Whitmor’s corrugated and vinyl section has quadrupled from 20 feet to 80 feet in the new store. Lee/Rowan also does an incredible amount of business at the store, Bishop said.
In addition to pricing, the Furners offer an enormous selection of more than 9,000 items to organize closets, pantries, bathrooms, kitchens, garages, offices, dormitories, patios, pool areas, automobiles, boats and more.
Organizer’s Depot “has just everything for organization, plus nice gift items mixed in,” said Sue Cannon, a manufacturer’s representative for Italglass, Better Houseware, Basketville and other suppliers for the store. “They have every base covered to make the home livable.”
Furner offers at least 24 different ways to organize shoes, 19 products to contain shower items, seven SKUs to store wine bottles and five qualities of utility shelving.
The new store dedicates about 2,000 square feet to shelving. With a selection ranging from glass to acrylic, customers can buy shelving for a garage or a formal dining room with price tags from $9.95 to $300. Organizer’s Depot also offers in-home closet design and installation with Lee/Rowan components.
The larger store allowed the couple to expand their storage selection to include more Himark products, a range of cookbook shelves, plastic storage from Rubbermaid, Sterilite and other suppliers, jewelry and cosmetic organizers by Neatnix.